Small Business Shift

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Learn more about this section of Small Business Shift in the original announcement.

For a more detailed look at the new Places layout, read my in-depth post. Mike Blumenthal was given an image from Coinso.com, displaying a new look for Google Places. Presumably a test, it seems focused on encouraging reviews in Google Places, with a large red “Write a review” button near the top of the page. […]

This article at Search Engine Land looks at data regarding small business social media use. It shows over 58% have Facebook or Twitter accounts (Facebook being roughly twice as popular), but a minority show real engagement. The author writes: Many business owners set up social media accounts because they’re free and they believe they should […]

Business Insider interviews an ex-Living Social salesman, now working with another daily deals provider. He says there are too many deal sites, and has this comment regarding the revenue share between businesses and deal sites: Lastly, a lot of people have figured out that 50/50 is a bunch of bullshit. You can talk a lot […]

Infographic from Unbounce – be sure to scroll down, the good part is the timeline. Great high level look at how to run all the pieces of an online marketing campaign, starting at day 1. They don’t include information specific to local businesses (such as building citations). Unbounce – The DIY Landing Page Platform via […]

Nice analysis on why it might be time to start looking at smartphones and how their use will impact your business: A recent report from the Pew Internet Project found that one third of American adults – 35% – own smartphones. Read the story at: Why It’s Time to Develop a Mobile Strategy | Nick Cifuentes.