This article at Search Engine Land looks at data regarding small business social media use. It shows over 58% have Facebook or Twitter accounts (Facebook being roughly twice as popular), but a minority show real engagement. The author writes:
Many business owners set up social media accounts because they’re free and they believe they should be using social to promote themselves. But once they get there they don’t know exactly what to do. This is what I’ve referred to in the past as the “now what? problem.”
Will these people figure out what to do? I believe businesses in many types of industries will struggle to create much activity – but for many acquiring likes from satisfied customers is within reach and beneficial.
Read the article at: Report: 58% of SMBs On Social Media Sites, Most Have Only Limited Engagement.
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