Facebook Page or Website?

Question For Google Places

There are a bunch of websites and consultants advising that companies skip a website in favor of a Facebook Page.

But it’s a really bad idea.

You should have a Facebook Page, and a basic one can be put together in just a few minutes. But this can’t substitute for your real home on the web.

Why You Need a Website


The first problem with using a Facebook Page instead of a website is that it will never really be yours. Facebook regularly does redesigns and changes its policies – and there’s nothing to stop the company from making a change that hurts your business.

Cupcake Living Social Facebook Ad

A Facebook Ad

Plus Facebook runs ads alongside your Page. And if savvy marketers are targeting the right people, these ads might be for your direct competition. Do you really want your only home on the web to be pushing other products alongside your own?


Google has changed their local search algorithm – increasing the importance of having a website for ranking in local search. Although you can link to a Facebook Page as your website (particularly if you’ve pointed your own domain at your Facebook Page), you don’t have control over everything that can affect your local search rankings.

Huge Sitelinks

Huge Sitelinks

Another advantage to having a website is that both it and your Facebook Page can show up in the search rankings. This helps you fill the search listings with sites that you largely control, which is a great reputation management strategy. With the huge sitelinks that Google sometimes provides, a website has even more ability to dominate the search results for your name.

Conversion Rate

You can design a website any way you like, putting information/pictures in the right places, and including a very prominent contact form and phone number to help potential customers get in touch. Plus there are no distractions – such as the notifications and ads that are ever-present in the Facebook interface.

Your goal is to get people buying, and for the above reasons your website is probably the best place to make that happen. If you sell a service consumed in social settings (a bar, for example), this may not be as true – but if that’s the case, you can always link to Facebook and use the company’s social widgets.

Websites Aren’t Hard

My final reason to suggest creating a website is that it really isn’t that hard. There are so many great tools out there, almost anyone can create a site for free.

If that still seems like too much, help doesn’t have to be expensive. Mine is one of many companies that will build an inexpensive business website (and that’s not a big source of bias for this article – I’ll happily help you market on Facebook as well).


There are a lot of reasons to create a Facebook Page – and your business almost definitely should. But to think that this removes the need for a website is a mistake. Put in the effort to build both, and your business will thank you.

Find this useful? Get site updates via RSS / Email or follow this site on Twitter / Facebook.
Need help? Small Business Shift provides website and online marketing services.

Tags: , , ,

38 Responses to “Facebook Page or Website?”

  1. Peter Hales November 10, 2011 at 11:07 pm #

    Great post. I’ve talked a lot about the importance of having a social media presence; you should be where the people are, after all. But, having a website is crucial. How awful would it be to login to FB and see either the rules or EdgeRank have been changed and as a result, your page/business is a casualty?

  2. Azunga January 24, 2012 at 5:23 am #

    Exactly. This article couldn’t have been better written! The points brought up are the exact same ones I tell any one I meet why a Facebook page (or Twitter account) will never be the same as having your own website.

  3. Toll Free May 31, 2012 at 2:36 pm #

    I believe all small business should have toll free numbers. If you are one or two employee company or in business where all your staff is on the road, then you don’t really need a business line. Just get a Toll Free number and it will work on top of your staff personal cell phones. When they receive a call, it will indicate that it is a business call on their call display so they can answer it professionally. All your staff can have their own professional voicemail system. You can monitor how many calls are answered and missed. I have been using toll free numbers from freetrialtollfreenumber. Check them out at: Check out Check out Toll Free

  4. Bloice Davison October 29, 2012 at 7:03 pm #

    As Deion Sanders would say, “both.” Or as I say, “all”, because you need a website, FB page, Twitter account, Pinterest account, LinkedIn,…

  5. best of le bon coin March 1, 2013 at 10:30 pm #

    This is my first time go to see at here and i am actually
    pleassant to read everthing at alone place.

  6. mayank mohan gaur March 6, 2013 at 9:55 pm #

    great for advertising

  7. loan books March 17, 2013 at 9:59 am #

    I am in fact grateful to the holder of this site who has shared
    this impressive paragraph at at this place.

  8. facebook March 25, 2013 at 1:04 am #


  9. Freephone numbers April 3, 2013 at 5:45 pm #

    i am acorrding with toll free for your business is necessary, if your customer can call you for free the will sooner call you, a little thing but sometimes you have a chance of a big deal ::


  10. Cop chases May 7, 2013 at 7:47 am #

    howdy! , I really like your crafting significantly! discuss we stay in touch more info on the report on Google? I need an expert during this house to resolve my trouble. Could be that’s people! Looking forward to look you.

  11. Vietnam Travel June 6, 2013 at 10:34 am #

    thanks for this post, 😀

  12. raspberry ketone supplement pills June 16, 2013 at 6:19 pm #

    I do not drop a comment, however I glanced through a few comments on Facebook Page or Website?
    Which is Best?. I do have some questions for you if you do not mind.
    Could it be simply me or do some of the remarks appear like they are written by
    brain dead folks? 😛 And, if you are posting on
    additional social sites, I’d like to follow anything new you have to post. Would you make a list of the complete urls of your social networking pages like your linkedin profile, Facebook page or twitter feed?

  13. foraje June 20, 2013 at 1:23 am #

    I just could not depart your site prior to suggesting that I really enjoyed the standard info an individual supply in your visitors? Is gonna be again often in order to inspect new posts

  14. how to build a wordpress website June 20, 2013 at 10:09 am #

    Thanks for a marvelous posting! I genuinely enjoyed reading it, you are a great author.
    I will be sure to bookmark your blog and will eventually come back later on.
    I want to encourage one to continue your great posts, have
    a nice weekend!

  15. usfastcash.com July 8, 2013 at 6:26 am #

    Hi there, this weekend is pleasant in support of me, for the
    reason that this occasion i am reading this great informative article here at
    my home.

  16. sleep problems July 14, 2013 at 7:07 pm #

    It’s really very complicated in this full of activity life to listen news on TV, thus I just use world wide web for that purpose, and obtain the latest news.

  17. ever slim July 24, 2013 at 10:34 am #

    Thanks about your article.IT’s very userfull,howerver I don’t know my site tapchigiamcan.net pr always n/a.Help me

  18. ever slim July 24, 2013 at 10:41 am #

    Thanks about your articles.haida my site ever slim pr always is n/a

  19. Jade Nguyen July 24, 2013 at 10:41 am #

    It depends on your purpose. If you need a separate communication channels and reliable, you should have spent their own website.

  20. affordable locksmith atlanta ga July 27, 2013 at 5:04 am #

    If you would like to improve your knowledge simply
    keep visiting this web site and be updated with the most recent news update posted here.

  21. pulau tidung July 29, 2013 at 8:37 pm #

    I hardly leave a response, however I looked at a few of the remarks
    on Facebook Page or Website? Which is Best?. I actually do have some questions
    for you if you do not mind. Is it only me or does it
    give the impression like some of these comments look like they are coming from brain dead people?
    😛 And, if you are writing at additional online sites, I’d like to follow you. Could you list of every one of all your shared pages like your Facebook page, twitter feed, or linkedin profile?

  22. Aqiqah July 30, 2013 at 5:20 am #

    Good answers in return of this question with solid arguments and describing everything on the topic of that.

  23. dangers of melatonin supplements August 10, 2013 at 5:48 am #

    I go to see daily a few websites and blogs to read content, except this web site offers quality based writing.

  24. sleep aid August 19, 2013 at 5:16 am #

    Hello! I’ve been following your website for some time now and finally got the bravery to go ahead and give you a shout out from Austin Texas! Just wanted to tell you keep up the excellent job!

  25. pure green coffee bean extract September 24, 2013 at 1:54 pm #

    I was suggested this website by my cousin. I am not sure whether this post
    is written by him as no oone else know such detailed about my trouble.
    You are wonderful! Thanks!

  26. mobius syndrome September 28, 2013 at 4:32 am #

    WOW just what I was looking for. Came here by searching for performing facial exercises

  27. Zenfly Web Design October 7, 2013 at 6:01 pm #

    Thanks. I have heard that FaceBook gets more visitors now than Google?

  28. locksmith October 11, 2013 at 2:48 pm #

    You are in reality a good webmaster. The site loading speed is amazing. It kind of feels that you are doing any unique trick. Also, The contents are masterpiece. you have done a great activity in this subject!

  29. locksmith merrick October 20, 2013 at 12:42 pm #

    I am extremely impressed together with your writing abilities and also with the layout to your weblog. Is that this a paid theme or did you customize it your self? Either way keep up the excellent high quality writing, it’s uncommon to peer a great weblog like this one these days..

  30. Ever Slim October 31, 2013 at 4:27 am #

    Thanks you vinamik. OMG Google has changed their local search algorithm – increasing the importance of having a website for ranking in local search. Why??

  31. Ever Slim October 31, 2013 at 4:28 am #

    Google has changed their local search algorithm – increasing the importance of having a website for ranking in local search. Hix hix. Thanks you vinamik!

  32. wayfair coupons 2013 November 29, 2013 at 11:40 am #

    Howdy just wanted to give you a quick heads up.
    The text inn your content seem to be running off the
    screen in Firefox. I’m not sure if this is a formatting issue or
    something to do with browser compatibility but I thought I’dpost to let you know.

    The layout look great though! Hope yoou get the issue solved
    soon. Many thanks

  33. https://flattr.com/profile/modestawhitesides February 17, 2014 at 4:17 pm #

    Hello there! I have to admit, I’m amazed with your website.

    I had no trouble navigating through all the information.

    I discovered what I wanted in no time at all.
    Pretty awesome. Would appreciate it if you add forums or something like that, it
    would be a great way for your clients and other visitors to interact.
    Good job.

  34. architects in chennai September 15, 2014 at 8:31 am #

    The tips are really nice. very informative.

  35. Jamie S Sullivan August 28, 2015 at 3:28 pm #

    Thanks for the advice. Your site is filled with online marketing tips and goodies, so I’m bookmarking it so I can visit and check your website from time to time. Thanks!

  36. Anna March 1, 2016 at 4:50 am #

    Awesome post! Nowadays, it is important for small business owners to have social media presence and a website preferably with a blog providing quality industry-related content.

  37. Carolyn April 3, 2016 at 12:48 pm #

    A facebook page is without a doubt a great tool for any new business, and can be the very first starting point for many. But it should never be presumed that it could be sufficient and that you don’t need a website. A successful business needs both, and more social media such as Twitter, copywriting, SEO, and more. The stronger the online presence, the more successful you will become

  38. Williamcar March 17, 2018 at 12:24 pm #

    Thanks for your impressive blog. It was actually very useful. I am so happy I discovered this.