Small Business Shift

I’ve never really liked fax machines, and don’t find it worth keeping one around. But once in a while, you have to use one. Often this involves something which needs a signature. Making all of this cheap and easy is HelloFax. About HelloFax HelloFax is an online fax service. It allows you to upload a […]

With the recent announcement of Google+, it looks like the number of social networks businesses have to deal with is going to continue to grow. In light of this, I’m going to review Hootsuite, a web & mobile app that makes social media account management easier. About Hootsuite Hootsuite provides a dashboard for managing social accounts. […]

Contact forms, order forms, customer surveys, and more – forms are an important part of any business’s online presence, and something that can be difficult to create. Enter Formstack, an online service (free & paid options available), dedicated to making the creation of great forms easy. Formstack allows you to build online forms & landing […]

Today I’m going to take a look at Freshbooks – an online program that can make small businesses look much more professional, and make sending/tracking invoices much easier. I’ve been using the program for several years. During that time it has also grown to provide estimates, time-tracking, and the ability to track some expenses- to […]

One of the keys to ranking in local search are “local citations.” A citation is an appearance, anywhere on the web, of your business name along with its address or phone number. Google counts both the quality and quality of citations when ranking your business. To get started with gaining citations, check out my guide […]

Visual Website Optimizer (VWO) aims to make it simple for anyone to test different variations of their website. This is a focus for many successful Internet companies, but has traditionally been difficult for most small businesses.

I’ve been experimenting with Google Tags for about a month, and have some data to share.

Universal Business Listing is a service that lists your business in a wide variety of places across the Internet. This can be helpful, both for driving traffic to your website and increasing local search rankings

Do you ever wish files from your home computer were available at work or on your phone? Do you clog your inbox with emailed files? Dropbox might be the solution.

It’s been a long time coming, but Google Voice has grown up – you no longer need a Google Voice invite to use Google’s free phone service. I’ve been using the service for a while, and it’s been great – read on to see why.