Techcrunch has an article about a new $10 million funding round for Yext. They are taking the money to help grow their PowerListings service.
Previously, Yext had been focused on a pay-per-call offering (read my discussion of Yext’s challenges with that service). PowerListings is already up and running but Yext wants to expand it:
With the new money, he (Yext CEO) wants to integrate 100 more local sites and apps so that Yext becomes the one dashboard a local business needs to manage their listings information online.
PowerListings currently manages business listings on ~10 sites, including Yahoo, Yelp, Citysearch, and others. Business owners pay a monthly fee per site, and are able to manage all the listings from one dashboard. Some sites also include special text ads for Yext customers.
It’s definitely a useful service, although it already runs ~$50 per month when one signs up for all the sites. The pricing structure will have to change if they have 100 sites or it will be prohibitively expensive.
As it is, PowerListings is a good choice for businesses that frequently want to update offers and details in their local listings. Everyone else is probably better off spending a few hours to setup local listings on a DIY basis.
Read Techcrunch’s full article here: Yext Raises $10 Million To Double Down On PowerListings For Local Businesses | TechCrunch.
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