Why It’s OK If Your Facebook Page Doesn’t Have 1,000,000 Fans

The online marketing company Blueglass has an excellent post about Facebook’s Edgerank.

Edgerank determines how likely a piece of content is to appear in a Facebook user’s news feed. One of the things discussed in the article is that Pages with fewer fans often have higher Edgerank, likely because their fans may be more engaged. This table is taken from the article (originally from Inside Facebook):

Facebook Fan Numbers and Content Visibility

Facebook Fan Numbers and Content Visibility

As you can see, Pages with fewer fans tend to have their content seen by a higher percentage of fans. It’s good news for small businesses, many of which will never get beyond this chart’s smallest category.

I’ve previously written about how Sponsored Stories can help you avoid the vagaries of Edgerank if you’re willing to pay, but plan a full article on what Facebook displays to whom in the coming weeks – keep up via email or RSS to make sure you don’t miss it.

To see Blueglass’s full article, visit Quality Fans & EdgeRank = Recipe for Visibility.

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