The Dealmap Acquired by Google

The Dealmap Deals Map

The New York Times has recently reported on Google’s acquisition of The Dealmap.

Their quote from Google says:

“We are impressed with what the Dealmap team has accomplished and excited to welcome them to Google,” Google said in an e-mailed statement to DealBook. “We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.”

The Dealmap aggregates local deals and displays them on a map, negating the need to check dozens of deal sites every day.

Google has recently moved into the daily deals industry with Google Offers – but it is taking time for them to roll it out nationwide and attract the users needed to make it worthwhile. It will be interesting to see what Google does with The Dealmap. The search giant has a history of abandoning some purchased businesses, and just bringing their team in-house to work on another project.

I would suspect however, that Google will not just abandon The Dealmap. They can use the service to drive new users to Google Offers, and may also integrate the technology into their present local search offerings. Many users would appreciate the automatic exposure of great deals on a Google Places search.

For the NYT’s original article, visit Google Acquires Dealmap.

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3 Responses to “The Dealmap Acquired by Google”

  1. Dennis August 1, 2011 at 11:47 pm #

    Given the popularity of daily deal programs on both sides (consumers and businesses), it is easy to see why Google would want to expand its options in this industry. The healthy fee that is taken by vendors is, no doubt, attractive to Google. The capital resources available to Google allows it to both participate and to trim back the competition through acquisition. It will be interesting to observe the impact of this ‘bull in the china shop’ on the other players in this industry.

    • Chris Piepho August 2, 2011 at 2:46 am #

      Thanks for the comment. It will be interesting to see what happens – there are clearly too many players in the space as it stands right now.

  2. Serenigy February 17, 2014 at 9:14 am #

    I’d like to find out more? I’d want to find out
    some additional information.