Small Business Shift

I’ve written previously about why your business should and should not use Twitter. But a recent report from Exact Target really pins down one of the great things about the social network. As the report states: Twitter users are the most influential online consumers, and their influence spreads across all areas of the internet. It says […]

In the past two days, Twitter has announced a Follow Button and Google announced a +1 Button. These come shortly after Facebook’s announcement of the Send Button in April. The 3 new buttons, of course, can be added on to the Facebook Like, Facebook Share, Google Buzz, Twitter Tweet, Stumbleupon, Digg, etc, etc, etc. They truly […]

You might have seen my last post on why Twitter is bad for your business. The argument basically says that not that many people actually use Twitter (probably <10% of the US population), and it ends up distracting companies from other online marketing venues. A few people responded that they have had success using Twitter, […]

You’ve probably read stories about businesses using Twitter. As the examples show, there are great ways to use Twitter to grow your business. But for most companies, it’s just a distraction.