Google Places is Focused on Photos: What’s That Mean For You?

Google Places Pictures

I posted yesterday that Google released an update to Google Maps for Android. What struck me about the update was that the very first bullet in their list of features for the app is the ability to upload photos for Places. This, coming right after the desktop Google Places update that also prioritized an “upload […]

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Outsourcing: Now Available to Even The Smallest Business

Outsourcing With the Internet

While finishing my MBA, I took a class that traveled to India. One of the people we met with there was an exec at a large outsourcing firm, who was asked by another student on the trip what was the smallest project they’ll take on. He said that: … for BPO (business process outsourcing) projects […]

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Small Business Shift’s “Around The Web” Section

Around The Web

Those of you who are subscribers to the weekly newsletter should be familiar with my “Around The Web” section, where I highlight useful stories from sites other than Small Business Shift. I also share articles through @smallbizshift on Twitter, the Small Business Shift Facebook Page, and my personal Google+ account. Most of those stories, once shared, disappear […]

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Google Revamps Place Pages, Minimizing 3rd Party Reviews

Google Places Pin

Yesterday Google announced changes to Google Places Pages. I posted a quick note in my Around The Web section at the time, but would like to dive into it a bit deeper and provide some analysis as well. What’s Changed On Google Places The Place Pages We’ll start at the top (orange edits are mine): A […]

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HelloFax Review: Faxing & Signing Made Simple

I’ve never really liked fax machines, and don’t find it worth keeping one around. But once in a while, you have to use one. Often this involves something which needs a signature. Making all of this cheap and easy is HelloFax. About HelloFax HelloFax is an online fax service. It allows you to upload a […]

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Should You Advertise in the Internet Yellow Pages?

Online Phone Book

As the yellow pages slowly die off, phone book companies are increasingly pushing the Internet versions of their books – both to searchers and to small business ad buyers. Which, for a small business, begs the question: is it worth buying advertising in the Internet Yellow Pages (IYP)? Consumers & Internet Yellow Pages A recent […]

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Becoming The Master of Your Domain

Domain Name

I’ve run into businesses that have actually lost their domain name ( when changing web hosting providers. This is usually because their old provider was an individual that quit the business, or the company was switching to a cheap/free host and didn’t know how do the changeover. This is bad, because you probably chose a […]

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Review Spam: Will It Be Fixed? (And How To Deal With It Today)

This post was prompted by discussions at Catalyst eMarketing and regarding spam reviews of moving companies. It’s a nightmare. You go to your Google Places Page, and see it covered with reviews saying that your business is overpriced, has horrible service, and is pretty much a scam. Sure, not every one of your customers […]

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Making The Most of Facebook With Sponsored Stories

Facebook can be tricky. You get a whole bunch of people liking your page and content, but this can easily end up buried in their friends’ feeds. To give companies a way around this (and, of course, to make some money), Facebook created sponsored stories. These are a nice addition for existing Facebook advertisers as […]

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Google+ and Your Small Business

About 2 weeks ago, Google announced their new social network, Google+. This has been covered ad-nauseum all over the internet, and I was reluctant to write about it. It’s in a limited beta, mostly filled with geeks, and no one knows if it’ll ever have great significance. And you all have plenty of business profiles […]

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