Managing Multiple Social Media Accounts – A Hootsuite Review

With the recent announcement of Google+, it looks like the number of social networks businesses have to deal with is going to continue to grow. In light of this, I’m going to review Hootsuite, a web & mobile app that makes social media account management easier. About Hootsuite Hootsuite provides a dashboard for managing social accounts. […]

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Title Tags: Important, Overlooked, and Misunderstood

Writing great title tags can be one of the quickest and easiest ways to get more search engine traffic – and can even increase the number of visitors you get from social media sites. But the websites of many small businesses ignore title tags or follow bad advice – and drive away potential customers. Read […]

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The Benefits of Running a Blog for Your Business

Running a good blog is a lot of work (notice my slow posting the last couple weeks – to be better after the 4th). Yet I firmly believe that blogging can be well worthwhile for a small business. Let’s take a look at some of the benefits – and consider how to make them even […]

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Formstack Review

Contact forms, order forms, customer surveys, and more – forms are an important part of any business’s online presence, and something that can be difficult to create. Enter Formstack, an online service (free & paid options available), dedicated to making the creation of great forms easy. Formstack allows you to build online forms & landing […]

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Using Google Alerts to Monitor Your Company’s Reputation

No matter how small your business, people are writing about you on the web. Monitoring and managing these mentions is referred to as “reputation management.” It’s important even for individuals – to the point that Google recently added a reputation management feature to its user dashboard. Read on for a quick look at reputation management, and an […]

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Getting Started With Google Analytics

One of the great things about running a website is that you can easily track much of what takes place on the site. But a surprising number of small businesses either don’t have this ability setup, or don’t take advantage of it. Google Analytics is a free (and great) program for tracking the activity on your […]

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Google Moves To Cement Its Place In Local

I highlighted a survey yesterday that demonstrated the gains search engines are making versus other sources of local information. Today Google capped a week of announcements and changes that highlight its commitment to becoming the #1 source for information on local businesses. If Google’s success continues, it will be even more important to your business. […]

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2011 Yellow Pages vs. Online Search Usage Survey

The Local Search Association (formerly Yellow Pages Association) has released a new survey regarding how people find local businesses. I know readers have found this info useful in the past, so read on for the highlights and some commentary. The Data The first set of data is looking at the sources used by US consumers […]

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Freshbooks Review

Today I’m going to take a look at Freshbooks – an online program that can make small businesses look much more professional, and make sending/tracking invoices much easier. I’ve been using the program for several years. During that time it has also grown to provide estimates, time-tracking, and the ability to track some expenses- to […]

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Getting Your Business Listed

Local online business listings help people find businesses – and can affect your company’s ranking in the search engines. Learn how + where to get listed.

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