Google announced it’s Chromebook at the Google IO conference earlier today. Chromebooks could have a variety of uses – but one of the big beneficiaries could be the small business market. What Is A Chromebook? A chromebook is a laptop based on Google’s Chrome operating system. There is also a Chrome access box intended as […]
As a small business owner, you’ve always had to know a bit about everything. It’s time to add online marketing. The goal of this article is that when you finish reading, you’ll have enough knowledge to read more in-depth guides (or talk to a salesperson) without ending up lost. There’s a lot of information here, […]
The rumor news today is that Microsoft is buying Skype. As long as the company is being discussed – let’s take a look at the features (and cheap, cheap calls) Skype offers business users. It’s Not Just For Kids Most people I know have used Skype to video chat with family members, or to keep […]
The Small Business Shift forums are open for business. I hope these will be a great place for readers to discuss their businesses and get questions answered that are not covered on the blog. We can also get to know each other a bit! To join the forums, visit the signup page. Then please do introduce […]
I got started in online marketing as an affiliate, creating websites to market products sold on Amazon, movie rentals from Netflix, and the like. They pay commissions to websites that send them buyers. The goal of an affiliate is pretty simple – drive more sales for less money. It taught me some lessons that many […]
Why bother with improving conversion rates? How can companies bid $xx.xx per click on Adwords? And why do people get all hot and bothered about “viral” businesses? All these questions are related to the value of a sale – which I’ve created some calculators to help your company better estimate and understand. One of the […]
Local deal sites are sprouting like weeds. Probably because Groupon is making more money than you can imagine. So the question is, what are the differences – and which one is right for your business? The Local Deal Sites There are far too many sites to cover every one here, so we’re going to look […]
Small Business Shift has some big news. I’m launching a solution for businesses that need a great website, designed for marketing their company, at a very low cost. How does that work? WordPress Made Easy I’ve written about why I think WordPress is pretty much the best solution available for a new website. Those reasons […]
Google’s local ad options come and go all the time – in just the last couple years they’ve tried all of these: Google Tags Google Local Listing Ads Google Offers Google Location Extensions Google Boost The first two are discontinued, the third is in testing – just #’s four and five are widely available now. […]
Google sent out this email a few minutes ago: Google Tags to be retired on 4/29 Dear Google Places user, At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies […]
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