TMP Directional Marketing/15Miles has released new survey results detailing the behavior of individuals looking for local business information.
You can get access to the survey at TMP’s site.
People continue to shift to online sources when looking for local business information. Take a look at this chart:
Primary source for local business information
- Search engines are the largest source, and growing.
- Print yellow/white pages are continuing to decline – having gone from the largest source back in 2007, they are now in a middle position, and effectively tied with online yellow page sites.
- Cell phones and social are making some of the largest percentage gains, which is not surprising given their rapid emergence in the last couple years.
Most of this is not a big surprise, but is a further wakeup call to companies that are not investing properly in search/online yellow pages/local search.
There is a serious effort underway in some cities to make yellow pages opt-in – which I suspect would make for a dramatic decline in their usage.
An appropriate photo has been making the rounds at social sharing sites: