Tag Archives: Yellow Pages

Should You Advertise in the Internet Yellow Pages?

As the yellow pages slowly die off, phone book companies are increasingly pushing the Internet versions of their books – both to searchers and to small business ad buyers. Which, for a small business, begs the question: is it worth buying advertising in the Internet Yellow Pages (IYP)? Consumers & Internet Yellow Pages A recent […]

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2011 Yellow Pages vs. Online Search Usage Survey

The Local Search Association (formerly Yellow Pages Association) has released a new survey regarding how people find local businesses. I know readers have found this info useful in the past, so read on for the highlights and some commentary. The Data The first set of data is looking at the sources used by US consumers […]

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New Yellow Pages, Online Usage Data

TMP Directional Marketing/15Miles has released new survey results detailing the behavior of individuals looking for local business information.

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Your Business = Collateral Damage?

You’ve seen phone books littering the ground because so many are unwanted. Some of the first political action to make the Yellow Pages opt-in, and end this litter, has begun

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