Scroll Down For A Big List Of Places To List Your Business
Consumers may be looking in online yellow pages and local directories for businesses like yours. Even if they’re not, your being listed can be an indicator to the search engines, helping improve your local rankings at Google, Bing, and Yahoo.
What Are Local Listings?
Largely intended as online replacements for the phone books, Internet business directories are usually sorted by region, and then by type of business. They often make money in the same way as the traditional yellow pages – by selling premium placements/listings. Most, in an attempt to have a comprehensive (and therefore useful) directory, also provide free basic listings.
How To Get Listed
Because being listed in local directories can send potential customers to your site, and also count as a citation for the search engines, it’s worth putting some effort into appearing in these sources.
In addition to simply having a presence, it’s helpful to make sure your directory listings are complete – as there are often options to add photos, video, and other business details. It is also beneficial to make sure your business information is correct, as having consistent information in each location can help the search engines associate all the listings with your business.
Being listed can also help your business get reviewed in more places, and manage those reviews.
Actually listing your company is easy. You will have to fill out the information, and sometimes confirm your identity through a phone call or postcard sent to your business. To read a detailed description of this process for Google’s local directory, read my guide to Google Places.
Where To Get Listed
The only difficult part about listing your business in local directories is finding all the sites. This list includes all of the most important places to list your business, listed (very approximately) in order of importance.
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Getting listed in Google Places will let you control your listing both on Google Maps and Google’s local search results, which appear for any locally oriented Google searches. You can also read my guide to Google Places, or learn about their advertising option, Google Boost.
Yahoo Local’s free option is the basic listing – an enhanced listing costs $9.95/month.
Bing is Microsoft’s search engine. They have recently revamped their local listing center, offering a wealth of options, more like Google Places. They will require you to confirm your phone number or address.
Citysearch is a busy site, and an important location for customer reviews. It is owned by Citygrid, which powers a variety of local sites. Citysearch no longer encourages free submissions. There is, however, a trick that sometimes works. Go to Citysearch and search for something like “asdfiasdf” in your city. If no results are found, Citysearch will give you the option to add a business – although there’s no promise as to when it will show up. Otherwise, you can go to Citygrid and sign up for paid advertising, or hope that Citysearch picks up your information from other locations.
Supermedia powers the Superpages site and a number of other directories.
Yelp is a popular place to review businesses, and an important location to be listed.
Infogroup has recently launched the Express Update USA site for listing your business. They provide business information to a variety of places.
Yellowpages.com, now branded as YP.com, is popular, no doubt partially due to it’s famous name. To get listed, you actually go to the AT&T advertising solutions site. Don’t be deterred by all the paid options, they do offer free listings.
Insiderpages is another busy directory/review site. They are also owned by Citygrid. The easiest way to get listed is to search for your category/location – scroll to the bottom of the listings and there should be an “add a new business” button.
Localeze is quickly rising in importance, as its data will be used by both Facebook and Twitter.
Local.com is another directory/review site.
Kudzu is also a locally oriented directory and review site.
Merchant Circle is a directory, and helps local companies connect with one another.
Angie’s List provides a subscription service for consumers, where they can write and read reviews of local businesses. It might not have the volume of some sites, but is very trusted by its subscribers.
Best Of The Web Local is the local-oriented portion of the BOTW directory. “JumpStart” is the free listing service. You might have to look closely to find it.
Foursquare is a mobile-oriented site, allowing users to “check-in” at places they visit. You’ll need to search for your business, and then create an account to claim it.
ShopCity is a directory of local businesses.
Yellowbot is a local search site. They have a logo saying that data is provided by Localeze, but also allow direct submissions.
MagicYellow is another site attempting to bring the Yellow Pages online.
HotFrog is a local site for the United States, run by a company that owns a number of Australian sites.
CitySquares bills itself as “Your Neighborhood, Online” – it’s another local directory.
Matchpoint is a directory with a variety of features for businesses.
Hopefully this article made listing your business a bit easier. There are also a wide variety of location and industry specific directories – I’ll be writing about this more in the future, but to get started you can try searching for “your industry directory” or “your city business directory.” These more specific directories are often worthwhile. Another option is to use the Whitespark Citation finder.
I’ve also written a review of the Universal Business Listing service. I recommend manual submission to the more important sites – but you can use this service to cover 300+ additional sources.
If any of the links no longer work, or you think a site should be added, please leave a comment. I’ll continue to update this post periodically.