Small Business Shift

Local online business listings help people find businesses – and can affect your company’s ranking in the search engines. Learn how + where to get listed.

As a small business owner, you’ve always had to know a bit about everything. It’s time to add online marketing. The goal of this article is that when you finish reading, you’ll have enough knowledge to read more in-depth guides (or talk to a salesperson) without ending up lost. There’s a lot of information here, […]

Google’s local ad options come and go all the time – in just the last couple years they’ve tried all of these: Google Tags Google Local Listing Ads Google Offers Google Location Extensions Google Boost The first two are discontinued, the third is in testing – just #’s four and five are widely available now. […]

Updated 8/4/2010. In my small business online marketing guide, I mentioned that the #1 way to start promoting your company online is to claim its local listing on the search engines. For Google, this means setting up your Google Places page.

Google recently introduced remarketing on its Adwords platform. This is great for small businesses, as it provides easy access to a marketing strategy big companies have been using for several years – and that can provide tremendous results. (Just because this is accessible to small companies does not mean it’s where you should start. There […]