Google Boost Renamed to Adwords Express

Google appears to have renamed Google Boost to Adwords Express.

Given that Boost is an ultra-simplified version of Adwords, Express would really be a better name, and might allay at least some confusion.

Mike Ramsey of Nifty Marketing found the change at this link: Learn more about new AdWords Express Ads : Introduction – Google Places Help.

Update: Mike Blumenthal has confirmed the change via Google – it sounds like it will also be possible to signup for Adwords Express before even confirming a Google Places Page.

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