Tag Archives: Conversion rate

Calculating the Value of a Click, Lead, and Customer

Why bother with improving conversion rates? How can companies bid $xx.xx per click on Adwords? And why do people get all hot and bothered about “viral” businesses? All these questions are related to the value of a sale – which I’ve created some calculators to help your company better estimate and understand. One of the […]

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Visual Website Optimizer Review

Visual Website Optimizer (VWO) aims to make it simple for anyone to test different variations of their website. This is a focus for many successful Internet companies, but has traditionally been difficult for most small businesses.

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