Small Business Shift

I got started in online marketing as an affiliate, creating websites to market products sold on Amazon, movie rentals from Netflix, and the like. They pay commissions to websites that send them buyers. The goal of an affiliate is pretty simple – drive more sales for less money. It taught me some lessons that many […]

Why bother with improving conversion rates? How can companies bid $xx.xx per click on Adwords? And why do people get all hot and bothered about “viral” businesses? All these questions are related to the value of a sale – which I’ve created some calculators to help your company better estimate and understand. One of the […]