Small Business Shift

Updated 8/4/2010. In my small business online marketing guide, I mentioned that the #1 way to start promoting your company online is to claim its local listing on the search engines. For Google, this means setting up your Google Places page.

Google recently introduced remarketing on its Adwords platform. This is great for small businesses, as it provides easy access to a marketing strategy big companies have been using for several years – and that can provide tremendous results. (Just because this is accessible to small companies does not mean it’s where you should start. There […]