Groupon has brought a revolutionary advertising model to the local business market, and is making a fortune in the process. The company has a website, Groupon Works, which details successes companies have achieved by working with them. But there are also numerous horror stories describing how using Groupon was a disaster for small businesses. So […]
Google announced a new service called Hotpot (notice it is “Hotpot” not “Hotspot”) a month or so ago. This could be important for local businesses, because Google plans to use Hotpot for tying together local business reviews and social data, which should make online reviews even more powerful in determining the success of a company. […]
TMP Directional Marketing/15Miles has released new survey results detailing the behavior of individuals looking for local business information.
“Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” – Wikipedia
Is your company using the Internet to advertise, run your operations, or better connect with customers? And is it working? If so, then I’d like to feature your business here on Small Business Shift.
Google announced support for rich snippets in local search on their blog yesterday. Adding this microformat information may help local search rankings – let’s look at what microformats are and how to add this data to your website.
A custom web design is often expensive, and sorting the good designers from the bad can be a challenge. There is an alternative, in the form of high quality templates designed for use on business websites. They can save you money and take away the risk of getting a design you don’t like.
Visual Website Optimizer (VWO) aims to make it simple for anyone to test different variations of their website. This is a focus for many successful Internet companies, but has traditionally been difficult for most small businesses.
There are a variety of ways to market on Facebook – today we’re going to look at the company’s paid advertising system, Facebook Ads. This can be a great venue for small business marketing, as it’s relatively simple to setup, can accommodate small (or huge) budgets, and provides options for precise regional or demographic targeting.
Facebook introduced its new Places feature last week. Designed to compete with the likes of Foursquare and Gowalla, Places allows Facebook users to “check-in” wherever they are at. I’m going to take a look at what Places is and how to claim your business’s Places page.
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