Small Business Shift

Google has some exciting news for Google Analytics users, as they have just introduced (active immediately – and filled with your existing data) multi-channel funnels. Traditionally, the only source which received credit for a sale was the last one through which a customer reached your site. If, for instance, a user first found you through […]

One of the great things about running a website is that you can easily track much of what takes place on the site. But a surprising number of small businesses either don’t have this ability setup, or don’t take advantage of it. Google Analytics is a free (and great) program for tracking the activity on your […]

Call tracking numbers are the most convenient way to track lead sources – but also harm rankings in local search.