Using hReview on Your Website

Google scrapes reviews from other websites for Google Places. Traditionally, these came from large local review websites.

But now you can get reviews from your site onto Places. Google is starting to include hReview formatted reviews from other websites – and even some from small businesses using hReview. Read on for an hReview how-to.

What Is hReview?

hReview is a microformat. Basically, html tags are used to help search engines understand your content. Invisible to normal readers, the hReview tags say, “The business we are talking about is named companyname, located at address, with 999.999.9999 phone number, and here is the review: great business.” All the reader sees is the actual review. For more, read my primer on microformats for local SEO.

Setting Up hReview Tags

Manual hReview Insertion

hReview Code

Your hReview will look like this.

If you manually insert customer reviews and testimonials onto your website, and are not afraid of some very simple html, then this will work great.

The easiest way to do it is to visit the hReview creator. Under “Type” choose “Business” (assuming you’re a local company). Fill in all the blanks you have information for, and place the generated code on your website. Visitors will see a review, and search engines will understand it.

Using A WordPress Plugin

For those using WordPress, there is a great plugin out there for gathering and displaying reviews in the hReview format. It’s called WP Customer Reviews (provided by Go Web Solutions). The plugin lets you create a reviews page, where customers can enter a review. Once approved, the reviews show on your website, automatically formatted as hReview. As a bonus, the plugin will also let you automatically show hcard’s on every page of your site.


The ability to have reviews from your website show up on Google Places is a great benefit for small companies – it also wouldn’t be surprising to see other websites scraping these reviews over time. There are just a couple caveats:

  • There’s no guarantee Google will add reviews from your site or continue to do so in the future. Best guess is that Google will be picky, only adding reviews from websites it trusts. If you have great local/organic search rankings already, that should increase your odds.
  • There will continue to be value in your reviews appearing at a variety of sites. Spread your reviews around with a smart online review strategy.

So continue placing reviews/testimonials on your website – and start tagging them with hReview tags – but keep on encouraging reviews at other sites as well.

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12 Responses to “Using hReview on Your Website”

  1. Morgan May 23, 2011 at 10:57 pm #

    Very cool! I had no idea this existed. I was just saying today, “Gosh, I wish there was an easy way to place reviews on my website without having to do a bunch of coding myself.” And the answer!

    Thanks a lot for sharing hReview.

    • Chris May 24, 2011 at 1:08 am #

      No problem, glad it was helpful!

  2. Zac Sullivan June 1, 2011 at 5:13 pm #

    Thanks for the help. I did have to tweak the code a bit though. Nonetheless, much easier than writing it all from scratch.

    • Chris June 1, 2011 at 5:44 pm #

      No problem – it’s always great to hear someone made good use of an article here.

  3. Levetta August 28, 2011 at 7:41 pm #

    Where exactly do you place the microformats code on the website…does the code go in the header, the body, etc? Thanks.

    • Chris Piepho September 9, 2011 at 3:00 pm #

      Levetta – Sorry for being slow to answer this.

      Normally what will happen is you’ll be displaying a review on your page. You will wrap this review in microformat code. So it would be in the body, but it’s not placed separately in a special place, the tags go right around the review you want Google to pick up.

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  5. affordable organic seo marketing November 23, 2012 at 8:40 pm #

    Just wishing you good luck and hope you find somewhere to stay soon.

  6. Mandeep Hooda April 15, 2014 at 11:11 am #

    Hi Sir, please suggest me where to add micro-formats code on non WordPress websites?

  7. vps trading July 9, 2014 at 7:54 am #

    This is genuinely great! Thank you so much and continue the decent work!!

  8. Varun Arora February 20, 2015 at 1:31 pm #

    Hi Sir, I have a medical search engine website. I want to show reviews of doctors and hospitals in the SERP. What i need to do for this?


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