There are a bunch of websites and consultants advising that companies skip a website in favor of a Facebook Page. But it’s a really bad idea. You should have a Facebook Page, and a basic one can be put together in just a few minutes. But this can’t substitute for your real home on the […]
When you make an update to your Facebook Page, not all your fans will see it. For some pages, it can be so bad that less than 10% of your fans see the news. And it’s mostly because of Edgerank. What is Edgerank? Facebook users have many friends, and they may like numerous pages as […]
Facebook can be tricky. You get a whole bunch of people liking your page and content, but this can easily end up buried in their friends’ feeds. To give companies a way around this (and, of course, to make some money), Facebook created sponsored stories. These are a nice addition for existing Facebook advertisers as […]
In the past two days, Twitter has announced a Follow Button and Google announced a +1 Button. These come shortly after Facebook’s announcement of the Send Button in April. The 3 new buttons, of course, can be added on to the Facebook Like, Facebook Share, Google Buzz, Twitter Tweet, Stumbleupon, Digg, etc, etc, etc. They truly […]
There are a variety of ways to market on Facebook – today we’re going to look at the company’s paid advertising system, Facebook Ads. This can be a great venue for small business marketing, as it’s relatively simple to setup, can accommodate small (or huge) budgets, and provides options for precise regional or demographic targeting.
Facebook introduced its new Places feature last week. Designed to compete with the likes of Foursquare and Gowalla, Places allows Facebook users to “check-in” wherever they are at. I’m going to take a look at what Places is and how to claim your business’s Places page.