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Google Analytics Adds Multi-Channel Funnels

Google has some exciting news for Google Analytics users, as they have just introduced (active immediately – and filled with your existing data) multi-channel funnels. Traditionally, the only source which received credit for a sale was the last one through which a customer reached your site. If, for instance, a user first found you through [...]

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Google Makes Places Recommendations Based On People Similar to You

Google has just announced, via their Places Blog, a new twist to online reviews. For some time now, Google has personalized Places by prominently displaying reviews from people in your social circle (that Google knows about). I’ve written about my belief that this will be very important in the future, as more people review businesses [...]

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Small Business Shift’s “Around The Web” Section

Those of you who are subscribers to the weekly newsletter should be familiar with my “Around The Web” section, where I highlight useful stories from sites other than Small Business Shift. I also share articles through @smallbizshift on Twitter, the Small Business Shift Facebook Page, and my personal Google+ account. Most of those stories, once shared, disappear [...]

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2011 Yellow Pages vs. Online Search Usage Survey

The Local Search Association (formerly Yellow Pages Association) has released a new survey regarding how people find local businesses. I know readers have found this info useful in the past, so read on for the highlights and some commentary. The Data The first set of data is looking at the sources used by US consumers [...]

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Will Google Wallet Affect Your Business?

Google officially announced Google Wallet and new features for it’s daily deal site, Google Offers, today. They’re looking to go beyond e-commerce, and make big changes to how physical retailers and service-providers collect payments and offer deals. There’s a good chance this could have an effect on your business. What Is Google Wallet? Google Wallet [...]

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360 Degree Business Views on Google Maps

Google has just announced a new addition to Google Maps – the ability to see 360 degree views of the interiors at select businesses. First mentioned by Google as an upcoming feature a week or so ago, it is now live in the United States, New Zealand, Japan, and Australia. What Does It Look Like? [...]

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Google’s Chromebook for Small Business

Google announced it’s Chromebook at the Google IO conference earlier today. Chromebooks could have a variety of uses – but one of the big beneficiaries could be the small business market. What Is A Chromebook? A chromebook is a laptop based on Google’s Chrome operating system. There is also a Chrome access box intended as [...]

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Join Our Forum!

The Small Business Shift forums are open for business. I hope these will be a great place for readers to discuss their businesses and get questions answered that are not covered on the blog. We can also get to know each other a bit! To join the forums, visit the signup page. Then please do introduce [...]

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Google Tags Ending

Google sent out this email a few minutes ago: Google Tags to be retired on 4/29 Dear Google Places user, At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies [...]

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New Yellow Pages, Online Usage Data

TMP Directional Marketing/15Miles has released new survey results detailing the behavior of individuals looking for local business information.

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