The New York Times has recently reported on Google’s acquisition of The Dealmap.
Their quote from Google says:
“We are impressed with what the Dealmap team has accomplished and excited to welcome them to Google,” Google said in an e-mailed statement to DealBook. “We’ve been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants.”
The Dealmap aggregates local deals and displays them on a map, negating the need to check dozens of deal sites every day.
Google has recently moved into the daily deals industry with Google Offers – but it is taking time for them to roll it out nationwide and attract the users needed to make it worthwhile. It will be interesting to see what Google does with The Dealmap. The search giant has a history of abandoning some purchased businesses, and just bringing their team in-house to work on another project.
I would suspect however, that Google will not just abandon The Dealmap. They can use the service to drive new users to Google Offers, and may also integrate the technology into their present local search offerings. Many users would appreciate the automatic exposure of great deals on a Google Places search.
For the NYT’s original article, visit Google Acquires Dealmap.