John Jantsch at Duct Tape Marketing has an excellent post this morning regarding community managers. He writes:
Organizations fortunate enough to have forward thinking CEOs and marketing departments have even added the role of Community Manager to the org chart.
This has become increasingly common, and fulfills an important role in today’s marketing world – helping tie together your company’s relationships, social media, and content marketing strategy.
But hiring a community manager might be a bit much for many small businesses. So guess who gets to take on this role? Probably you. For a great look at what you should be doing, read The Community Is the Business :: Small Business Marketing Blog from Duct Tape Marketing.