Business Insider interviews an ex-Living Social salesman, now working with another daily deals provider. He says there are too many deal sites, and has this comment regarding the revenue share between businesses and deal sites:
Lastly, a lot of people have figured out that 50/50 is a bunch of bullshit. You can talk a lot of these guys down to 80/20 and in some cases, 85/15.
I think he’s right that there too many sites. The real value daily deal sites offer to businesses is their distribution (email list). Those with a smaller distribution will see their rev shares fall, and some will go out of business. It will be interesting to see where this revenue share ends up for the larger sites.