I’m a marketing consultant based in Minneapolis, MN, and the primary author behind Small Business Shift (about this site).
How I Got Here
Back in 2004, I was working at my family’s business, and looking to market the company online. It was confusing, to say the least, but fascinating. As I learned, I started moving beyond advertising our company, and began running performance-based advertising campaigns for companies such as Amazon, eBay, Netflix, and Stamps.com (anyone can do this as an affiliate).
I did well, going on to drive millions of dollars in sales for these businesses. During that time, I left my family’s company to pursue an MBA at the University of Minnesota’s Carlson School. While there, I became increasingly interested in how small companies were dealing with the web. This site was inspired by the challenges my family’s company, and others I had worked with, faced online.
I graduated in December 2010, and have worked full-time since then on this site and helping companies take advantage of the web, drawing on seven years of experience in online marketing.